The fastest-growing diaper brand in the world, and designed and developed in New Zealand, Rascal + Friends was the brainchild of a mum who dreamed of a diaper that ticked all the boxes: affordable, performs exceptionally and ultra gentle on skin. After testing hundreds of designs, we landed on what we believe is the best diaper in town: one that’s free from nasties, super absorbent, feather soft, fits like a dream and doesn’t cost a butt-load.

No nasties, just love

We get it, we’re parents too. Which is why we’ve built an online global community of over 100,000 parents who support one another, share tips & tricks and of course, laugh about the things we’re all knee deep in together. Whatever your parenting journey looks like and however you choose to parent, we’re with you every step of the way.



Diapers sold globally per year


Country launches in 3 years


Social media Impressions delivered in 2020


parents part of our online community around the world

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Walmart US / Walmart CA / Coles AU / Foodstuffs NZ / Colruyt Belgium / JMG Portugal / Migros Switzerland / Distributor Mongolia / Mother Mart Vietnam / Redmart Singapore / Spinneys UAE / Distributor Korea / Lazada Thailand / Walmart Mexico / Distributor Fiji / Distributor Baltic States / COOP Italy / Lazada Philippines / Robinsons Philippines / Tesco UK / Tesco Ireland / DM Germany /AS Watson / (Krudivat) Netherlands

Since its launch, Rascal + Friends has become the fastest growing nappy/diaper brand in the world, launching in 23 countries in just 3 years. 

Every parent needs a diaper that can handle the realities of messy life. Made with seriously good features, our premium diapers and sensitive wipes have you covered for life’s messiest moments. We’re proudly certified by the world’s leading organisations to guarantee they’re free of all the bad stuff and perform exceptionally.