About us

Working on a global scale, we’re moving with the energy, direction and pace of today’s world; disrupting stale categories and leading them into the 21st century with brands driven by purpose, innovation and data.


We’re here to make an impact in a meaningful way: not only building brands, but also building communities, grounded in shared values and connected by shared purpose. Our scale and capabilities in NPD, production and supply chain mean innovative solutions and bigger positive impact for retail partners, customers and planet. Putting people at the heart of everything we do, we’re improving the quality, relevance, sustainability and accessibility of consumer goods everywhere, so everyone benefits.


These are the brands that our customers demand: brands with heart, purpose and value. At ZURU Edge, we’re building the brands of tomorrow and we’re bringing them to the world, today.

Our People

Our values


Question everything, assume nothing. Think new. Stay curious. Challenge the norm. Keep learning.


Tear it apart, rebuild it better. Innovate always. Solve problems. Hero creativity. Find the edge.


Be tenacious. Dive in. Go for best. Play to your strengths. Win or fail fast and learn from it.


Run don’t walk. Keep moving. Think forward. Pivot and flex.


Care deeply. Act with integrity. Take responsibility. Work passionately. Make an impact.


Work as a team. Care as a family. Have fun. Share the vision. Inspire others.

Come work with us.

Doing good

Supporting our communities, and giving back to those in need through our major charity partners, via donations, sponsorship and marketing support.