MONDAY’s co-founder Jaimee Lupton was frustrated with the lack of premium-quality haircare available at an affordable price point, and in a supermarket or drugstore setting. That’s when the idea for MONDAY was born. She set out to create a product with a luxury look and feel, that was SLS-, paraben- and cruelty-free but without the unnecessary price tag.
MONDAY is changing the hair game.
Exclusivity used to be a real buzz word in beauty, but by definition that means someone is always excluded. We didn’t want that. We’d rather help break down the price barrier and make modern, luxury haircare accessible to more people.
With over 10,000 bottles sold around the world every day, MONDAY is part of a more inclusive beauty movement – making salon-quality formulas widely available to all.
Media impressions in 12 months
Major retailers launched in 12 months
Bottles sold since launch
Since its launch in 2019, MONDAY has quickly taken the world by storm. Launching in over 7 countries, and with 25 major retailers, all in under 18 months, MONDAY is making luxury more accessible.
Walmart / Target / Amazon / Ulta / CVS / Kroger / Urban Outfitters / Costco / Sam’s Club / Stop and Shop / ASOS / Walmart CA / Shoppers Drugmart / Loblaws / Coles / API / Kmart / Foodstuffs / Tesco UK
We don’t believe you should have to pay more for quality haircare that’s also vegan, cruelty-free and doesn’t contain SLS or parabens. Our award-winning formulas have a focus on natural ingredients and our bottles are 100% recyclable, to help minimise our carbon footprint and reduce landfill.